BELLA MAGAZINE | MASONgrey Founder, Maxine Bascue, Shares Why Celebrities Are Flocking To Her Luxury Loungewear Line
"Like all of us, Entrepreneur Maxine Bascue knows what it feels like to juggle life‘s varied responsibilities each and every day. As a small business owner and busy mother of two, Maxine needs her wardrobe to be chic and cozy, a fashion combination not easy to find. To help you fill that style void, Maxine created MASONgrey, a luxury loungewear line that looks great in almost every setting. “Our customers love that they can feel stylish, sexy, and comfortable in our designs, whether they are wearing them at home or out and about,” says Maxine.
Maxine‘s love of fashion is a family affair. She grew up in A household of designers and patternmakers. In fact, her mother works alongside her, ensuring the clothing fits and functions properly for MASONgrey.Since its launch, the brand has catapulted into the spotlight, being worn by celebrities such as Hailey Bieber, Lucy Hale, and Molly Sims. Maxine also launched the MINI collection, following the birth of her daughter in 2019. MASONgrey’s MINI collection offers matching sets for mothers to pair with their children.
Share with our readers the backstory of creating your sustainable luxury loungewear line.
To help fill the void, I created MASONgrey, to have clothing that combines both luxury and comfort that looks great in almost every setting. Our customers love that they can feel stylish, sexy and comfortable in our designs whether they are wearing them at home or out and about. My love of fashion is a family affair and actually grew up in a household of designers and pattern makers. In fact, my mom helps fit and ensure the clothing fits and functions properly for MASONgrey! I wanted to be sustainable, so I made sure everything was made in Los Angeles and I never wanted to waste fabric, so I started making scrunchies and eye mask as well!
Your pieces have been spotted on some of the biggest names in Hollywood. How does it feel to see your business taking off as it is?
Just three years ago I was selling MASONgrey at local LA farmers markets and now to see my designs on people like Hailey Bieber, it’s a feeling I can’t even begin to express. A lot of blood, sweat, and tears have gone into MASONgrey and waking up on a Saturday morning and seeing a post with over a million likes is indescribable.
You also offer matching sets for mothers to pair with their children. Tell us about this line and your inspiration in creating it.
During my first pregnancy I obviously was living in MASONgrey because our fabric is so soft and stretchy but also street friendly. As I was packing my hospital bag (which included a robe), I realized that I should be making infant clothing to match. There came MASONmini. I started with baby sizing (infant-24M) and two years later, with my first growing out of our largest size I have decided to break into toddler as well. You heard it here first, we are launching toddler!
You are a female entrepreneur and a new mom. What is some advice you’d share this Women’s History Month for women pursuing their dreams while juggling work and family life?
My advice is the hustle never stops and in order to be successful you can’t stop no matter how frustrating or tired you might get. You must have a vision and find your niche and stick to it! Having a strong support system around you also is a must have! In the past three years I hired my first employee, got married and had 2 babies. I now have grown the company 4x over, have an office and a warehouse and am actively hiring more employees!
Where can people follow along, stay up to date on new designs, and purchase MASONgrey?
On our Instagram @masongreyla you will see lots of sneak peeks, stay up to date on all sales, collection drops, press and can even purchase! We often go live and show upcoming and unreleased prints and styles."